That’s something that coffee chain from Seattle has not yet been able to boast! Another extremely honorable mention should be the fact that Dunkin’ held the #1 spot in loyalty within the coffee industry for at least ten consecutive years. Doubling the number of Dunkin’ shops in the United States may be a long-term goal, but it was only made possible by the many innovations Dunkin’ can be proud of. Of key importance here is the fact that Dunkin’ serves more than 1.9 billion cups of hot and iced coffee every year with that number rising significantly as shops are added. Dunkin’ has plans of doubling its presence in the United States which will eventually bring those 12,000 shops in operation today up to an amazing 17,000. Today, there are more than 12,000 Dunkin’ Donuts shops around the globe in at least 45 countries. However, even of more importance is the fact that within just a decade, there were already 100 shops up and running. However, it is largely the result of a milestone achieved by Dunkin’ Donuts in 1972 when they began marketing donut holes under the registered tradename of Munchkins®.Īlso, the fact that Dunkin’ Donuts franchised its first store in 1955, just seven years after opening that small shop in Quincy is worthy of an honorable mention. To this day it is not uncommon to see donut holes sold in literally every bakery and grocery store in the nation. Perhaps this is something which should be mentioned as a historic moment in the life of Dunkin’ Donuts but actually fits better when explained as an innovation. A small, local coffee and donut restaurant in one location is now the proud distributor of a brand of coffee equated worldwide as one of the best commercial blends on the market. That’s what seventy-four years of history has wrought. You can find whole bean coffee, ground coffee and even k-pod Dunkin’ coffee boxes in various sizes. Even Walmart Supercenters carry Dunkin’ Donuts’ coffees in all the popular brewing preferences.
To give just a brief example of why the focus of brand identity became centered on coffee, consider this. Oddly, it wasn’t the executive board and marketing team that suddenly had a brainstorm to alter the path of brand identity, but rather the path taken by consumers themselves. Today you will see customers lined up inside and at drive-thru for a steaming hot cup of Dunkin’ coffee with what they consider to be the best Dunkin’ flavor shot. In an effort to be more in tune with the company’s innovations in coffee drinks they changed the name to simply be Dunkin’ without losing even a modicum of brand identity. In fact, coffee became so much a part of brand identity that the company once again underwent a name change in 2019. To this day Dunkin’s coffee is classic and one of the reasons why you’ll see so many customers there sipping happily away, donuts or not. The year was 1948 but within a matter of just a couple of years, the name was to change and by 1950 Dunkin’ Donuts was christened.įrom that point on, all marketing efforts led to a brand identity centering on donuts but somehow Dunkin’ Donuts also became famous for one of the best cups of coffee to be found outside a consumer’s own kitchen. At that time, it was called the Open Kettle with donuts being priced at a nickel and premium blend coffee selling for a dime. In the beginning, one small coffee and donut restaurant was opened by William Rosenberg in Quincy, Massachusetts. That is something Dunkin’ can be proud of along with all the trends they have set in the past 74+ years. It is not possible to mention an iconic company without talking a little bit about history, especially when you are talking about a history that is three-quarters of a century long. Perhaps you’ll be surprised to learn just why Dunkin flavor shots are such a hot topic beyond the fact that they are an absolutely delightful addition to an already delicious cup of coffee. The most recent trend is Dunkin Donuts flavor shots available in most locations and one of the most popular conversations among coffee lovers everywhere.
With a history predating its closest competitor by almost a quarter of a century, there is no doubt that this is an international chain that sets trends. As the oldest surviving coffee and donut shop in the United States, Dunkin Donuts will be celebrating 75 years in 2023. Why? Because we do not expect anyone to still have both hands at their sides! That’s how popular Dunkin’ is. Of course, you are probably wondering how we would see who has not raised a hand high to the sky, but it doesn’t really matter. If there is anyone out there who has never heard of Dunkin Donuts, please raise your hand now.
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